Valentine's day in Asia

Thanks to a concentrated marketing effort, Valentine's Day is celebrated in some Asian countries with Singaporeans, Chinese, Pakistan and Bangladesh spending the most money on Valentine's gifts.^[44]

In South Korea, similar to Japan, women give chocolate to men on February 14, and men give non-chocolate candy to women on March 14 (White Day). On April 14 (Black Day), those who did not receive anything on the 14th of Feb or March go to a Chinese restaurant to eat black noodles (자장면 jajangmyeon) and "mourn" their single life.^[45] Koreans also celebrate Pepero Day on November 11, when young couples give each other Pepero cookies. The date '11/11' is intended to resemble the long shape of the cookie. The 14th of every month marks a love-related day in Korea, although most of them are obscure. From January to December: Candle Day, Valentine's Day, White Day, Black Day, Rose Day, Kiss Day, Silver Day, Green Day, Music Day, Wine Day, Movie Day, and Hug Day.^[46] Korean women give a much higher amount of chocolate than Japanese women.^[45]

In China, the common situation is the man gives chocolate, flowers or both to the woman that he loves. In Chinese, Valentine's Day is called (simplified Chinese: 情人节; traditional Chinese: 情人節; pinyin: qíng rén jié).

In Republic of China (Taiwan) the situation is the reverse of Japan's. Men give gifts to women in Valentine's Day, and women return them in White Day.^[45]

In the Philippines, Valentine's Day is called "Araw ng mga Puso" or "Hearts Day". It is usually marked by a steep increase in the prices of flowers.