Beginning of Birds Mating Season

Beginning of Birds Mating Season
During the Middle Ages, people in England and France held a belief that birds started to look for their mate from February 14. This popular notion further helped to link Valentine's Day - celebrated in the middle of the February, with love and romance. Over the period of time, St Valentine became the patron saint of lovers and they began to celebrate Valentine's Day as a day of romance by exchanging love notes and simple gifts such as flower.

Popularity of St Valentines Day
Valentine's Day festival gradually grew in popularity amongst the masses due to the combined effect of all the above said reasons. To mark the day lovers began to exchange love notes called ‘Valentines' with their sweethearts. In the beginning the trend was to send handmade cards but this was changed in the beginning of 19th century and mass-produced greeting cards caught the fancy of the people. In the course of time, Valentine's day came to be regarded as the festival that celebrates love and not just romantic love. Today, Valentine's Day cards are gifted to teachers, parents, friends, siblings and sweethearts. Popularity of Valentine's Day has spread in countries across the seven continents and is still increasing by the year.